A selection of thought pieces on marketing communications issues. Hopefully you'll find something of interest.
A media lesson from our children
(First published by MPG, January 07)
If our media behaviour as children follows us into adulthood, the best way to predict the media environment in the next decade could be to observe the way that our children consume media.
Fighting the cluttering instinct
(First published by Cream, April 05)
Why being creative in media doesn't just mean simply slapping ads in new places.
How was it for you?
(First published by MPG, December 07)
A review of 2006 and look ahead to the media environment in 2007.
PR should change its name to 'indirect communication'
(First published by Advertising Age, March 04)
How championing the new discipline of indirect communication could transform consumer PR.
For adults only
(First published by MediaWeek, October 04)
Why whisky advertisers are wasting their time targeting young people?
Life on the move
(First published by MPG, October 06)
What are the causes and consequences of the new age of mobility?
More than just a pretty picture
(First published by MPG, July 06)
How the arrival of High Definition Television offers new opportunities and challenges for advertisers
