Working in collaboration with our marketing team and specialist agencies, Martin played a central role in devising the highly successful brand acceleration programme for the Xerox business in Europe. He helped align the strategic thinking of our different agencies, ensuring that both tactical and strategic marketing initiatives were highly complementary and consistent. Martin always encouraged us to think beyond the predictable or accepted solution, successfully testing new approaches, including major new sponsorship and advertising initiatives.

Richard Wergan, Director, Worldwide Brand, Xerox

“Martin made a real difference to the way we developed our marketing communications activity following the Safeway acquisition. He helped us identify the key issues facing the Morrisons brand and encouraged us and our advertising and media agencies to explore new communications solutions”

Michael Bates, Marketing Director, Morrisons

We brought Martin into the agency to become the evangelist for communications planning within MEC. His leadership, expertise and enthusiasm were instrumental in allowing us to become the world’s first global communications planning and implementation agency.

Charles Courtier, Chief Executive Officer, Global, MEC

Martin developed the launch communications strategy for Cycling England, helping us to set our strategic priorities and focus on the most important audiences. He also defined the role for each of our specialist agencies. Martin brings to his work a fine mix of creativity and enthusiasm and rigour.

Philip Darnton, Chairman, Cycling England