Dealing with complexity has become the number one challenge for marketing departments:
- Understanding new patterns of consumer behaviour
- Responding to the changing dynamics of the media market
- Exploiting new technology
- Dealing with intense competitive pressures
- Handling multiple agency specialists
How can marketers make sense of this new world and make the right decisions? Who can they turn to for impartial advice? What happens when the solution to a particular communications problem isn't obvious?
Making the right decisions requires a combination of experience and broad expertise. Having spent the past 20 years working at a senior strategic and operational level in advertising, PR and sponsorship I am well placed to help clients and agencies solve communications problems and work together more effectively.
